We respect privacy and your rights to control your personal data. Our aim is to be as clear as possible with what data we collect, how, and why we collect it. We do not and will not sell your data to third parties. The prime purpose of collecting your data is to improve your shopping experience, our aim is for you to shop for your favourite brands and products as effortlessly as possible.

This Privacy Statement (the 'Statement') explains the personal information we collect from you, either directly or indirectly, and how we will use it. Personal information is any information that can be used to identify you or that we can link to you. The Statement also elaborates on the choices you can make about the data we collect, and how you can control these decisions. It applies to all products offered by Vintage 'n' Rare Guitars Ltd. It also applies to any Vintage 'n' Rare Guitars-controlled websites, as well as other offline interactions, such as visiting the Vintage 'n' Rare Guitars store or attending a Vintage 'n' Rare Guitars event (collectively referred to as, 'Services'). Please read this Statement carefully to understand how Vintage ‘n’ Rare Guitars Ltd may collect, use and share your personal information. The terms 'we', 'us’, or 'Vintage ‘n’ Rare Guitars’ are each intended as reference to Vintage ‘n’ Rare Guitars Ltd.

The Types of Personal Information We Collect

Information you provide to us:

We collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about Vintage ‘n’ Rare Guitars Products and Services or when you contact our Customer Services/Sales team for assistance with the products you are interested in, are buying or have bought from Vintage ‘n’ Rare Guitars.

Information we collect automatically:

We automatically collect information about you, such as Functional Data and Additional Usage Data this regards your use of your Vintage ‘n’ Rare Guitars Product or information collected by cookies (please see the list at the bottom of this page for further information on cookies) and similar technologies when you use, access or interact with us via our website. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the web pages you view on our websites, whether you interact with content available on our websites and how.

Information obtained from other sources:

We may receive information about you from other sources, including third parties, such as co-branded services or engage in joint-marketing activities. We may also receive information about you from social media platforms, for instance, when you interact with us on those platforms. We protect data obtained from third parties according to the practices described in this Statement and we also apply any additional restrictions imposed by the source of data.


Customer Interactions with Vintage ‘n’ Rare Guitars.

To make the information in this Statement easy to understand, we have highlighted different occasions when Vintage ‘n’ Rare Guitars could potentially collect personal information from customers. The customer interactions with Vintage ‘n’ Rare Guitars are broken down into the following segments:

- Learning about Vintage ‘n’ Rare Guitars:

As you gather more information about Vintage ‘n’ Rare Guitars, you may virtually or physically visit a site that we own. Examples include browsing our website, calling our sales team, physically visiting our shop or attending Vintage ‘n’ Rare Guitars events. To learn more about Vintage ‘n’ Rare Guitars Products, you may voluntarily provide personal information, such as your name and email address during these interactions. We may also collect information about you online via Cookies and similar technologies when you visit our websites.

We collect: name, email address, IP address, and information provided by cookies or similar technology.

Why: We use this information to share news about events and products offered by Vintage ‘n’ Rare Guitars. Additionally, the IP address helps us to understand geographic information about our website visitors better, so that we can improve our website for everyone. It is our legitimate interest to process your personal data for these purposes.

- Buying Vintage ‘n’ Rare Guitars Products

Once you have decided to buy a product from Vintage ‘n’ Rare Guitars, we offer ways for customers to buy directly from us at www.vintageandrareguitars.com or at our Vintage ‘n’ Rare Guitars retail store. When you buy from us, you may be asked to provide information so that we can complete your purchase.

We collect: your name, phone number (optional), email address, billing, delivery/shipping addresses, and payment information*.

Why: We use this information to complete your transaction, carry out any follow up with you about your purchase, help with any delivery issues, handle returns, and other issues related to the purchase of Vintage ‘n’ Rare Guitars Products. Processing your personal data for this purpose is necessary for the performance of the agreement we have with you.

*Please note, we do not store any payment or credit card information. We only use payment information in connection with the purchase of Vintage ‘n’ Rare Guitars Products.

- Getting Help from Vintage ‘n’ Rare Guitars

From time to time, you may decide to contact our Customer Service/Sales Team for assistance with your Vintage ‘n’ Rare Guitars Products. To be able to offer you the best service possible, we may collect certain data from you or your Vintage ‘n’ Rare Guitars Products.

We collect: This may include contact information, such as your name, email address, phone number, social media identifiers (if you contact us using a social media channel), and the content of your chats and other communications with the Vintage ‘n’ Rare Guitars Team.

Why: We collect this information to give you the best and most efficient customer support possible. For instance, for customer enquiries and product questions, we use contact information to respond to the customer in their preferred channel (phone, email, social). For product returns and/or exchanges, we use contact information to ensure successful product receipt and/or delivery. Using these types of data is necessary to fulfil the agreement we have with you.

How We Use Personal Information

Vintage ‘n’ Rare Guitars uses the data we collect to provide you with the Products and Services we offer. We also use the data to communicate with you, for example, informing you about your account, new products or services available, security and other types of updates.

Vintage ‘n’ Rare Guitars uses the data for the following purposes:

- Providing our Product Experience:

We use data to provide, operate, support and improve the Vintage ‘n’ Rare Guitars Products and Services we offer. This processing is necessary for the performance of the agreement we have with you.

- Customer Support

We use data to respond to customer enquiries, diagnose Product problems, organise the return of customers' purchases and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you, as well as to serve our legitimate interest.

- Security, Safety and Dispute Resolution

We use data to protect the security and safety of our Vintage ‘n’ Rare Guitars Products and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interest.

- Business Operations

We may use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.

- Communication, Marketing and Advertising

We use the data you supply to us to deliver and personalise our communications with you. For example, we may contact you by email or other means of electronic communication to inform you about new Vintage ‘n’ Rare Guitars Products or Services, update you on a support issue, invite you to take part in a survey or ask for feedback. This processing is necessary to serve our legitimate interest. We also use cookies and similar technologies to provide the most relevant Vintage ‘n’ Rare Guitars advertising to you. You can opt out at any time.

How We May Share Personal Information

Vintage ‘n’ Rare Guitars does not and will not sell personal information about our customers. We only disclose your data as described in this Statement. We may share information with the following types of third parties.

Third Party Vendors:

Vintage ‘n’ Rare Guitars uses a variety of third-party vendors to carry out services like website management and hosting, online Product purchases and shipping, credit card processing and email communications. We only share your personal data as necessary. To complete a transaction, provide a Product or Service you have requested or authorised and only with vendors or agents working on our behalf for the purposes described in this Statement. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of Vintage ‘n’ Rare Guitars and in accordance with this Statement. It is our legitimate interest to process your personal data for these purposes. For questions about third-party vendors, please send an email to enquiries@vintagenrareguitars.com

Compelled Disclosure:

When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organisations, our affiliates or in legal proceedings.

Sale or Merger:

We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.

The Legal Basis for Using Personal Information

There are different legal bases that we rely on to use your personal information, namely:

Performance of a contract:

The use of your personal information may be necessary to perform the agreement you have with us. For example, to complete your purchase of your Vintage ‘n’ Rare Guitars Product, to register and maintain your account, to help with delivery issues, to handle returns, warranties or to respond to your requests.

Legitimate interests:

We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our Vintage ‘n’ Rare Guitars Products and Services and the content on our websites to send you notifications or information about Vintage ‘n’ Rare Guitars Products and Services or to use your personal information for administrative, fraud detection or legal purposes.

Where we process your personal information based on our legitimate interest and no opt-out mechanism is available, you may exercise your right to object by sending an email to enquiries@vintageandrareguitars.com.

Security, Storage and Retention of Personal Information We Collect


Vintage ‘n’ Rare Guitars is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.

While no Service is completely secure, Vintage ‘n’ Rare Guitars takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

You can only access your Vintage ‘n’ Rare Guitars account information and our service through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please notify us immediately if you believe your password has been misused. You should always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password in an unsolicited phone call or email.

If you have any questions about the security of your personal information, you can contact us at enquiries@vintageandrareguitars.com.


Personal data collected by Vintage ‘n’ Rare Guitars may be stored and processed in your region, in the United States, or in any other country where Vintage ‘n’ Rare Guitars or its affiliates, subsidiaries or service providers are located or maintain facilities.


Vintage ‘n’ Rare Guitars will retain your personal information for as long as we deem it necessary to enable you to use the website and your Vintage ‘n’ Rare Guitars Product, to provide services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to enquiries@vintageandrareguitars.com.

Your Rights and Choices

Your Rights:

We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:

  • you can ask us for a copy of the personal information we hold about you;
  • you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
  • in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information; and
  • in certain situations, you can also ask us to send the personal information you have given us to a third party.

Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.

We rely on you to ensure that your personal information is complete, accurate and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by contacting enquiries@vintageandrareguitars.com.

We will respond to your request as soon as possible but certainly within 30 days. For more information about how you can control the collection and use of Communication, Marketing and Advertising Preferences, please view ‘Your Choices’ sections below.

We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information.

Your Choices:

Vintage ‘n’ Rare Guitars Account

If you wish to access, edit or remove profile information, change your password, close your account or request deletion of your personal data, you can do so by sending an email to enquiries@vintageandrareguitars.com. If you cannot access certain personal information collected by Vintage ‘n’ Rare Guitars, via the Vintage ‘n’ Rare Guitars account you can always contact us by sending an email to enquiries@vintageandrareguitars.com. We will respond to any request to access or delete your personal data as soon as possible, certainly within 30 days.

Your Communication, Marketing and Advertising Preferences

You can opt out of receiving direct marketing communications from Vintage ‘n’ Rare Guitars by following the instructions included in every email sent to you via the “Unsubscribe” text link. We respect your choice, and we will stop sending you promotional emails once you unsubscribe.

Please note, regardless of your communication settings, we will continue to communicate with you regarding changes to terms and conditions, policy updates, Vintage ‘n’ Rare Guitars Product software updates, routine customer service messages such as information about current or past purchase, delivery of products, service interruptions, data breaches or other significant information about a Product you own, such as safety issues.

If you have opted out of receiving emails from us, we will not use your email for interest-based advertising activities. 

Changes to this policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.


Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

How to Contact Us

If you have any questions about the use of your personal information, please email enquiries@vintageandrareguitars.com.

Vintage ‘n’ Rare Guitars Ltd: Company Registration number: 09199475

Date registered: 2nd September 2014 | 23 Skylines Village, London, E14 9TS.

Unless otherwise stated, Vintage ‘n’ Rare Guitars is a data controller for personal data we collect through the Vintage ‘n’ Rare Guitars Products and Services subject to this Privacy Statement.

Our Shop address is 11-11a Queen Street, Bath, BA1 1HE.